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Alice Longyu Gao
Alice Longyu Gao is a resilient DJ, songwriter and performance art practitioner girl. Longyu means “dragon and universe,” her last name Gao means “Magnificent.”
Alice has studied music since she was 4 years old. Trained by professors from Shanghai Conservatory of Music and People’s Liberation Army Academy of Art, she plays piano and sings soprano. As a DJ, she is active in the fashion and art industries. She’s made runway tracks and has deejayed for Juicy Couture, DIESEL, LVMH/Hennessy, Marian Goodman Gallery, Asia Society, Parrish Art museum, M.A.C Cosmestics, Milk Makeup, Nike, Warner Music Group, A$AP Mob, V Magazine/Charlie XCX, Dr. Martens, NIKE, Coachella/NYLON Magazine, Refinery 29 and PAPER Magazine. Furthermore, she deejayed at Hotel Radio Paris, The Groucho Club in London, Soho House, Up & Down and Ruschmeyers in Montauk.
Activating for LGBTQ+ rights since day one, Alice was featured in the W Hotels worldwide campaign and the official NYC Pride campaign in 2017 & 2018. OUT Magazine and Posture Magazine featured Alice’s strong artistic voice for the community. She deejayed for the It Gets Better Project, Hayley Kiyoko, Miz Cracker from Rupaul’s Drag Race and Patrick Starr.
Based on her Chinese background, Asian religious studies at Harvard and her cultural research in Paris, London and San Francisco, Alice created an art installation called PERICURA. Her art/sculptures were featured in WWD, i-D, L’Officiel, NYLON Magazine, PAPER Magazine, and CBS.
Alice wrote and produced her debut single Princess of Manifestation in Japanese. The song was premiered by V Magazine and featured by i-D Magazine. Making her EP by working with artists around the world.
Alice’s EP is scheduled to release the end of 2018. It is going to provide a 360 degree “the Alice’s experience” via its art and music. Furthermore, Alice plans to perform and deejay in Berlin and Tokyo. Upon her experience directing videos for Conde Nast UK featuring Hailey Baldwin, Lily Donaldson, Madison Beeer, Dilone, and more, Alice is shooting the sizzle for her new show, as an extend of her old show Tea with Alice on PAPER Magazine.
New York based 20-year-old producer umru appeared almost out of nowhere in the pop music world with his first production credit on Charli XCX’s landmark 2017 mixtape ‘Pop 2’, being recruited at 18 by PC Music founder A. G. Cook to co-produce one of the mixtape’s highlight tracks, ‘I Got It’. The release quickly brought umru from a high school and the Soundcloud beat scene to DJ sets at Charli XCX’s tour afterparties across the US and Europe and collaborations with some of pop music’s most experimental and forward-thinking acts. The release of his debut EP ‘search result’ on PC Music revealed his ability to merge his intense, bass-heavy production with both catchy and melancholy performances from a talented lineup of underground pop vocalists including Banoffee and Lewis Grant. The EP was followed by three sold out ‘search party’ events across the US. umru’s music has been heard on BBC Radio 1 and Beats 1 Radio and featured on Billboard, Paper Magazine and Hypebeast, his style being described as “boundary-pushing” and “insanely addictive.”