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Pablo Díaz-Reixa, aka El Guincho, was born in Canary Islands, Spain. After his career as a professional futbol player failed he moved to Barcelona in pursuit of cinema and music. To his sruprise he would succeed shortly after when he released his debut Alegranza! in 2007, which almost instantly catapulted him into indie fame worldwide.

Top indie label Young Turks (UK) signed him for the release of his sophomore album Pop Negro (2010) which he recorded with Jon Gass (Michael Jackson, Whitney Houston, Babyface, Anita Baker) at famous Berlin studios Planet Rock. The album met immense success, its single ‘Bombay’ lifted his career even further, accompanied by an equally fantastic music video directed by (then emerging) Barcelona-based collective CANADA that spread like wildfire.

He toured for more than two consecutive years in every possible continent repeatedly. Twice through the US and twice more in Latin America, playing for over a thousand people in New York, LA, San Francisco, Chicago, Chile, Colombia, Brasil, Argentina and Mexico. Australia has seen some of his biggest concerts worldwide in Melbourne, Sidney, Brisbane and Perth. His tour of over 120 concerts took him as far as Ghana, Bangkok, Vietnam and Russia beyond his regular European stops in UK, Portugal, France, Switzerland, Germany, Norway and Finland.

“Mr. Díaz-Reixa makes joyful music from an international assortment of loops and drumsbeats with free-associative lyrics in Spanish, that sound like a bunch of guys in a bar celebrating to endless three-chord refrains full of la-las. The repetition turn from mechanical to hypnotic to hallucinatory to ecstatic as the songs barrel along.“ – The New York Times

“El Guincho’s sample-cluttered, buoyant avant-pop pulls in a world-wide array of sound to captivate passive listeners and rowdy dancers alike… As El Guincho locks in a listener his carefully calibrated espectro musical also opens up wide, showcasing bricolage constructions that Díaz-Reixa likens to Legos.“ – Paste Magazine

“The impressive and probably unwittingly fashionable source material –Afrobeat, dub, Tropicália, and early rock n’ roll– and the irresistibility of these songs can only brie y obscure the fact that no one else is really making music quite like this.“ – Pitchfork